Use the Heilmeier Catechism to differentiate your invention.
Generating big rewards requires big risks
DARPA operates on the principle that generating big rewards requires taking big risks. But how does the Agency determine what risks are worth taking?
George H. Heilmeier, a former DARPA director (1975-1977), crafted a set of questions known as the "Heilmeier Catechism" to help Agency officials think through and evaluate proposed research programs.
Why?
What are you trying to do? Articulate your objectives using absolutely no jargon.
Who Cares?
Who cares? If you are successful, what difference will it make?
Advance?
How is it done today, and what are the limits of current practice?
How?
What is new in your approach and why do you think it will be successful?
Risks
What are the risks?
Resources
How
much will it cost?
How
long will it take?
Metrics
What are the mid-term and final “exams” to check for success?
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